In addition to designing and maintaining the Dr. Praeger’s website, I’ve created a wide variety of marketing collateral, including print magazine ads, trade show booths, sales material, email blasts, catalogs, brochures, posters, flyers, promotional swag and product displays. Oh, and I’ve wrapped a few trucks!

The brand refresh provided the opportunity to give our website a much-needed update. The focus was on simplifying and streamlining, to build a user-friendly site that makes it easier for consumers to find product information and, most importantly, where to buy Dr. Praeger's. Visit drpraegers.com.

Dr. Praeger's exhibits every year at Natural Products Expo West, the largest natural consumer goods trade show. Our booth serves to both showcase the brand, as well as handle the constant cooking and serving of product samples. Tasting is believing!

This 10’ booth had a diner theme showcasing our newest innovation centered on classic flavors — mac & cheese, pizza and burgers. We had a lot of fun — with some team members serving samples on roller skates! — got great feedback from fans and newcomers to the brand alike.

This 20' booth boldly introduced our brand refresh by highlighting our category colors and product photography. Long, sturdy counters and lots of storage space allowed the team to have many air fryers and griddles going all day long.

Art direction for packaging photography as well as brand lifestyle photoshoots.

Full-page print ads for national retail publications.

I spun our “Free Range Plants” campaign into branded wrapping for three tractor trailers. The scope of the project included familiarizing myself with a new method of printing, as well as the logistics getting the wrapping completed in a timely manner that didn’t interfere with regular warehouse deliveries.